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"How social presence influences impulse buying behavior in live streaming ..."

Junlan Ming et al. (2021)

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DOI: 10.1108/IJWIS-02-2021-0012

access: closed

type: Journal Article

metadata version: 2022-10-02

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Junlan Ming, Jianqiu Zeng, Muhammad Bilal, Umair Akram, Mingyue Fan:
How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory. Int. J. Web Inf. Syst. 17(4): 300-320 (2021)

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