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"Functional, hedonic, and social motivated consumer innovativeness as a ..."

Zhenzhen Zhao et al. (2024)

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DOI: 10.1504/IJTM.2024.137028

access: closed

type: Journal Article

metadata version: 2024-03-19

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Zhenzhen Zhao, Marie Haikel-Elsabeh, Patricia Baudier, Damien Renard, Alexander Brem:
Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions: an empirical examination in two product categories. Int. J. Technol. Manag. 95(1/2): 226-252 (2024)

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