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"Unique marketing challenges at the frontiers of technology: an integrated ..."

Can Uslay, Naresh K. Malhotra, Alka V. Citrin (2004)

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DOI: 10.1504/IJTM.2004.005050

access: closed

type: Journal Article

metadata version: 2020-05-22

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Can Uslay, Naresh K. Malhotra, Alka V. Citrin:
Unique marketing challenges at the frontiers of technology: an integrated perspective. Int. J. Technol. Manag. 28(1): 8-30 (2004)

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