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"Applying options to evaluate service innovations in the automotive industry."
Iuan-Yuan Lu, Liang-Hung Lin, Guo-Chiang Wu (2005)
- Iuan-Yuan Lu, Liang-Hung Lin, Guo-Chiang Wu:
Applying options to evaluate service innovations in the automotive industry. Int. J. Technol. Manag. 32(3/4): 339-349 (2005)
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