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"A contingency model for studying R&D-marketing integration in NPD context."

Iuan-Yuan Lu, Tsun-jin Chang (2002)

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DOI: 10.1504/IJTM.2002.003049

access: closed

type: Journal Article

metadata version: 2023-06-12

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Iuan-Yuan Lu, Tsun-jin Chang:
A contingency model for studying R&D-marketing integration in NPD context. Int. J. Technol. Manag. 24(2/3): 143-164 (2002)

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