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"Investigating Smartphone Brand Loyalty for Millennials and Gen Z: A ..."

Masood H. Siddiqui, Tripti Ghosh Sharma (2022)

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DOI: 10.4018/IJTHI.302664

access: open

type: Journal Article

metadata version: 2024-06-08

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  - https://dblp.org/rec/journals/ijthi/SiddiquiS22
Masood H. Siddiqui, Tripti Ghosh Sharma:
Investigating Smartphone Brand Loyalty for Millennials and Gen Z: A Customer Value Perspective. Int. J. Technol. Hum. Interact. 18(1): 1-19 (2022)

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