"Impact of Cross-Channel Strategy on Brand's Commitment: A Case Study in an ..."

Vincent Dutot (2016)

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DOI: 10.4018/IJTHI.2016100105

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type: Journal Article

metadata version: 2024-02-05

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Vincent Dutot:
Impact of Cross-Channel Strategy on Brand's Commitment: A Case Study in an Affordable Luxury Industry. Int. J. Technol. Hum. Interact. 12(4): 65-81 (2016)

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