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"Do the characteristics of online consumer reviews bias buyers' purchase ..."

Ming Zhou, Mengwei Liu, Dingna Tang (2013)

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DOI: 10.1504/IJSTM.2013.055632

access: closed

type: Journal Article

metadata version: 2020-07-30

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Ming Zhou, Mengwei Liu, Dingna Tang:
Do the characteristics of online consumer reviews bias buyers' purchase intention and product perception? A perspective of review quantity, review quality and negative review sequence. Int. J. Serv. Technol. Manag. 19(4/5/6): 166-186 (2013)

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