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"Strategic marketing planning for competitive advantage in electronic commerce."

George J. Siomkos, Adam P. Vrechopoulos (2002)

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DOI: 10.1504/IJSTM.2002.001614

access: closed

type: Journal Article

metadata version: 2021-10-14

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George J. Siomkos, Adam P. Vrechopoulos:
Strategic marketing planning for competitive advantage in electronic commerce. Int. J. Serv. Technol. Manag. 3(1): 22-38 (2002)

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