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"Unbundling and delivering CRM applications as e-services: a case study in ..."

Pedro R. Falcone Sampaio, Yong He (2006)

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DOI: 10.1504/IJSTM.2006.010053

access: closed

type: Journal Article

metadata version: 2020-07-30

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Pedro R. Falcone Sampaio, Yong He:
Unbundling and delivering CRM applications as e-services: a case study in customer segmentation. Int. J. Serv. Technol. Manag. 7(3): 297-319 (2006)

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