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"Measuring brand performance in the cruise industry: brand experiences and ..."

Nadine Hennigs et al. (2017)

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DOI: 10.1504/IJSTM.2017.10006352

access: closed

type: Journal Article

metadata version: 2020-07-30

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  - https://dblp.org/rec/journals/ijstm/HennigsSWKL17
Nadine Hennigs, Steffen Schmidt, Klaus-Peter Wiedmann, Evmorfia Karampournioti, Franziska Labenz:
Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation. Int. J. Serv. Technol. Manag. 23(3): 189-203 (2017)

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