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"Using brand knowledge to understand consumers' intention to adopt an ..."

Rong Chen, Feng He (2003)

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DOI: 10.1504/IJSTM.2003.003626

access: closed

type: Journal Article

metadata version: 2020-07-30

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Rong Chen, Feng He:
Using brand knowledge to understand consumers' intention to adopt an online retailer. Int. J. Serv. Technol. Manag. 4(4/5/6): 464-479 (2003)

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