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"Drivers of Social Media Content Marketing in the Banking Sector: A ..."

Aastha Sawhney, Vandana Ahuja (2021)

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DOI: 10.4018/IJSSMET.2021050104

access: closed

type: Journal Article

metadata version: 2021-07-13

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  - https://dblp.org/rec/journals/ijssmet/SawhneyA21
Aastha Sawhney, Vandana Ahuja:
Drivers of Social Media Content Marketing in the Banking Sector: A Literature Review. Int. J. Serv. Sci. Manag. Eng. Technol. 12(3): 54-72 (2021)

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