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"An Endorsement Selection Model for Sports Celebrities in China."

Pi-Fang Hsu, Chia-Hui Hsu (2018)

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DOI: 10.4018/IJSKD.2018040101

access: closed

type: Journal Article

metadata version: 2020-09-24

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  - https://dblp.org/rec/journals/ijskd/HsuH18
Pi-Fang Hsu, Chia-Hui Hsu:
An Endorsement Selection Model for Sports Celebrities in China. Int. J. Sociotechnology Knowl. Dev. 10(2): 1-13 (2018)

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