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"Application of Conjoint Analysis in Improving the Value of New Product ..."

Brian J. Galli et al. (2017)

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DOI: 10.4018/IJSDS.2017040102

access: closed

type: Journal Article

metadata version: 2020-08-12

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  - journals/ijsds/GalliKGS17
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  - https://dblp.org/rec/journals/ijsds/GalliKGS17
Brian J. Galli, Mohamad Amin Kaviani, Paula Steisel Goldfarb, Ardeshir Shahmaei:
Application of Conjoint Analysis in Improving the Value of New Product Development: A Hotel Case Study Analysis. Int. J. Strateg. Decis. Sci. 8(2): 11-30 (2017)

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