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"Manufacturer's channel strategy with retailer's store brand."

Lisha Wang, Jing Chen, Huaming Song (2021)

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DOI: 10.1080/00207543.2020.1745313

access: closed

type: Journal Article

metadata version: 2023-09-17

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Lisha Wang, Jing Chen, Huaming Song:
Manufacturer's channel strategy with retailer's store brand. Int. J. Prod. Res. 59(10): 3042-3061 (2021)

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