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"Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian ..."

Utkal Khandelwal, Seemant Kumar Yadav, Yogesh Kumar (2020)

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DOI: 10.4018/IJOM.2020010101

access: closed

type: Journal Article

metadata version: 2020-10-26

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Utkal Khandelwal, Seemant Kumar Yadav, Yogesh Kumar:
Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers. Int. J. Online Mark. 10(1): 1-14 (2020)

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