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"E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) ..."

Roli Bansal et al. (2014)

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DOI: 10.4018/IJOM.2014040102

access: closed

type: Journal Article

metadata version: 2022-01-08

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  - journals/ijom/BansalLAA14
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  - https://dblp.org/rec/journals/ijom/BansalLAA14
Roli Bansal, Manisha Lamba, Shirin Alavi, Vandana Ahuja:
E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector. Int. J. Online Mark. 4(2): 15-27 (2014)

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