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"The Impact of Social Media Branding on Developing Brand Advocates for ..."

Tamer Abbas Awad, Shereen Mohamed Abdel Fatah (2015)

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DOI: 10.4018/IJOM.2015100103

access: closed

type: Journal Article

metadata version: 2020-09-17

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Tamer Abbas Awad, Shereen Mohamed Abdel Fatah:
The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups. Int. J. Online Mark. 5(4): 37-59 (2015)

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