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"The Impact of Team's Identification Congruence Between Football ..."

Ali Ahmed Abdelkader, Hussein Moselhy Syead Ahmed (2019)

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DOI: 10.4018/IJOM.2019070101

access: closed

type: Journal Article

metadata version: 2022-05-18

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  - https://dblp.org/rec/journals/ijom/AbdelkaderA19
Ali Ahmed Abdelkader, Hussein Moselhy Syead Ahmed:
The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand. Int. J. Online Mark. 9(3): 1-22 (2019)

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