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"Trade-off between two advertising strategies: coverage or penetration."

Tian Wang, Ding Zhang (2022)

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DOI: 10.1504/IJNVO.2022.122853

access: closed

type: Journal Article

metadata version: 2022-06-09

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Tian Wang, Ding Zhang:
Trade-off between two advertising strategies: coverage or penetration. Int. J. Netw. Virtual Organisations 26(3): 195-211 (2022)

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