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"The influences of the characteristics of opinion leaders on consumer ..."

Ping Wang, Wen Chen (2023)

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DOI: 10.1504/IJNVO.2023.130958

access: closed

type: Journal Article

metadata version: 2023-05-31

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Ping Wang, Wen Chen:
The influences of the characteristics of opinion leaders on consumer purchase intention in a mobile e-commerce webcast context. Int. J. Netw. Virtual Organisations 28(1): 1-17 (2023)

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