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"Optimal advertising model in a dynamic marketing with competing brands."

Ming Yang Zhou, Jie Lin (2015)

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DOI: 10.1504/IJMTM.2015.066779

access: closed

type: Journal Article

metadata version: 2020-06-04

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  - https://dblp.org/rec/journals/ijmtm/ZhouL15
Ming Yang Zhou, Jie Lin:
Optimal advertising model in a dynamic marketing with competing brands. Int. J. Manuf. Technol. Manag. 29(1/2): 116-137 (2015)

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