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"Creating and validating predictive personas for target marketing."

Pei-Fang Hsu et al. (2024)

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DOI: 10.1016/J.IJHCS.2023.103147

access: closed

type: Journal Article

metadata version: 2023-11-28

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Pei-Fang Hsu, Yu-Han Lu, Shih-Chu Chen, Pei-Yi (Patricia) Kuo:
Creating and validating predictive personas for target marketing. Int. J. Hum. Comput. Stud. 181: 103147 (2024)

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