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"Unveiling managers' perceptions of the critical success factors for SMS ..."

Eusebio Scornavacca Jr., Jonathon McKenzie (2007)

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DOI: 10.1504/IJMC.2007.012790

access: closed

type: Journal Article

metadata version: 2020-10-26

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Eusebio Scornavacca Jr., Jonathon McKenzie:
Unveiling managers' perceptions of the critical success factors for SMS based campaigns. Int. J. Mob. Commun. 5(4): 445-456 (2007)

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