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"Predicting mobile promotion response behaviour: a mathematical modelling ..."

A. M. Sakkthivel, R. Bremananth, B. Sriram (2013)

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DOI: 10.1504/IJMC.2013.050993

access: closed

type: Journal Article

metadata version: 2020-03-13

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A. M. Sakkthivel, R. Bremananth, B. Sriram:
Predicting mobile promotion response behaviour: a mathematical modelling approach. Int. J. Mob. Commun. 11(1): 17-35 (2013)

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