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"Determinants of mobile consumers' perceived value of location-based ..."

Trisha T. C. Lin, Fernando de la Cruz Paragas, John Robert Bautista (2016)

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DOI: 10.1504/IJMC.2016.075019

access: closed

type: Journal Article

metadata version: 2020-03-13

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Trisha T. C. Lin, Fernando de la Cruz Paragas, John Robert Bautista:
Determinants of mobile consumers' perceived value of location-based advertising and user responses. Int. J. Mob. Commun. 14(2): 99-117 (2016)

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