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"User perception, intention, and attitude on mobile advertising."

Ching-Wen Lin, Yen-Chung Hsu, Ching-Yi Lin (2017)

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DOI: 10.1504/IJMC.2017.10001207

access: closed

type: Journal Article

metadata version: 2020-03-13

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Ching-Wen Lin, Yen-Chung Hsu, Ching-Yi Lin:
User perception, intention, and attitude on mobile advertising. Int. J. Mob. Commun. 15(1): 104-117 (2017)

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