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"An empirical study of consumer switching behaviour towards mobile ..."
Jung-Yu Lai, Sutapa Debbarma, Khire Rushikesh Ulhas (2012)
- Jung-Yu Lai, Sutapa Debbarma, Khire Rushikesh Ulhas:
An empirical study of consumer switching behaviour towards mobile shopping: a Push-Pull-Mooring model. Int. J. Mob. Commun. 10(4): 386-404 (2012)
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