"How channel integration and customer experience touchpoints affect ..."

Jung-Yu Lai, Yu-Xin Chen, Yen-Ching He (2023)

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DOI: 10.1504/IJMC.2023.131161

access: closed

type: Journal Article

metadata version: 2023-07-05

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Jung-Yu Lai, Yu-Xin Chen, Yen-Ching He:
How channel integration and customer experience touchpoints affect omnichannel shopping behaviours. Int. J. Mob. Commun. 21(4): 433-452 (2023)

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