"Maintaining customer-brand relationships in the mobile industry: the ..."

Li-Chun Hsu, Dah-Kwei Liou (2017)

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DOI: 10.1504/IJMC.2017.10004835

access: closed

type: Journal Article

metadata version: 2020-03-13

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Li-Chun Hsu, Dah-Kwei Liou:
Maintaining customer-brand relationships in the mobile industry: the mediation effects of brand relationship benefits and quality. Int. J. Mob. Commun. 15(4): 388-413 (2017)

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