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"Consumer responsiveness to mobile marketing."

Kristina Heinonen, Tore Strandvik (2007)

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DOI: 10.1504/IJMC.2007.014177

access: closed

type: Journal Article

metadata version: 2020-03-13

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Kristina Heinonen, Tore Strandvik:
Consumer responsiveness to mobile marketing. Int. J. Mob. Commun. 5(6): 603-617 (2007)

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