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"Factors influencing utilitarian and hedonic mobile shopping experiences: ..."

Ge Gao et al. (2023)

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DOI: 10.1504/IJMC.2023.131801

access: closed

type: Journal Article

metadata version: 2023-08-04

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Ge Gao, Shihyu Chou, Chi-Wen Chen, Harris Wu., Tianyong Wang:
Factors influencing utilitarian and hedonic mobile shopping experiences: Taobao as an example. Int. J. Mob. Commun. 22(1): 48-69 (2023)

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