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"How to evaluate brand extension in the mobile internet environment."

Wenlong Zhu, Shiye Wang (2023)

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DOI: 10.1504/IJITM.2023.10055152

access: closed

type: Journal Article

metadata version: 2023-05-03

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Wenlong Zhu, Shiye Wang:
How to evaluate brand extension in the mobile internet environment. Int. J. Inf. Technol. Manag. 22(1/2): 57-75 (2023)

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