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"Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling ..."

Robin Marco Gubela et al. (2019)

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DOI: 10.1142/S0219622019500172

access: closed

type: Journal Article

metadata version: 2022-10-02

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  - journals/ijitdm/GubelaBLG19
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  - https://dblp.org/rec/journals/ijitdm/GubelaBLG19
Robin Marco Gubela, Artem Bequé, Stefan Lessmann, Fabian Gebert:
Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies. Int. J. Inf. Technol. Decis. Mak. 18(3): 747-791 (2019)

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