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"Dynamic Optimal Budget Allocation for Integrated Marketing Considering ..."

Shizhong Ai, Rong Du, Qiying Hu (2010)

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DOI: 10.1142/S021962201000407X

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - https://dblp.org/rec/journals/ijitdm/AiDH10
Shizhong Ai, Rong Du, Qiying Hu:
Dynamic Optimal Budget Allocation for Integrated Marketing Considering Persistence. Int. J. Inf. Technol. Decis. Mak. 9(5): 715-736 (2010)

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