"How KOLs Influence Consumer Purchase Intention in Short Video Platforms: ..."

Xuandi Gong et al. (2022)

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DOI: 10.4018/IJISSS.287576

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type: Journal Article

metadata version: 2022-01-14

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Xuandi Gong, Jinluan Ren, Li Zeng, Rubin Xing:
How KOLs Influence Consumer Purchase Intention in Short Video Platforms: Mediating Effects of Emotional Response and Virtual Touch. Int. J. Inf. Syst. Serv. Sect. 14(1): 1-23 (2022)

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