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"Marketing Analytics for Customer Engagement: A Viewpoint."

Samala Nagaraj (2020)

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DOI: 10.4018/IJISSC.2020040104

access: closed

type: Journal Article

metadata version: 2020-08-06

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Samala Nagaraj:
Marketing Analytics for Customer Engagement: A Viewpoint. Int. J. Inf. Syst. Soc. Chang. 11(2): 41-55 (2020)

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