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"Strategic change within the pharmaceutical industry: the impact of ..."

Margaret Hughes-Morgan et al. (2010)

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DOI: 10.1504/IJISCM.2010.033078

access: closed

type: Journal Article

metadata version: 2020-06-18

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Margaret Hughes-Morgan, Joelle L. Kendrick, Fred W. Morgan, Jeffrey J. Stoltman:
Strategic change within the pharmaceutical industry: the impact of direct-to-consumer advertising for prescription medicines. Int. J. Inf. Syst. Chang. Manag. 4(3): 246-257 (2010)

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