"Examining the moderating role of online celebrity trustworthiness and risk ..."

Ruturaj Baber, Prerana Baber, Sumit Narula (2024)

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DOI: 10.1016/J.JJIMEI.2024.100239

access: open

type: Journal Article

metadata version: 2024-05-17

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Ruturaj Baber, Prerana Baber, Sumit Narula:
Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach. Int. J. Inf. Manag. Data Insights 4(2): 100239 (2024)

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