"Exploring consumers' impulse buying behavior on social commerce platform: ..."

Li Xiang et al. (2016)

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DOI: 10.1016/J.IJINFOMGT.2015.11.002

access: closed

type: Journal Article

metadata version: 2020-02-21

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  - https://dblp.org/rec/journals/ijinfoman/XiangZLZ16
Li Xiang, Xiabing Zheng, Matthew K. O. Lee, Ding-Tao Zhao:
Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interaction. Int. J. Inf. Manag. 36(3): 333-347 (2016)

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