"Consumer attitudes towards mobile marketing in the smart phone era."

Catherine Watson, Jeff McCarthy, Jennifer E. Rowley (2013)

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DOI: 10.1016/J.IJINFOMGT.2013.06.004

access: closed

type: Journal Article

metadata version: 2021-10-14

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Catherine Watson, Jeff McCarthy, Jennifer E. Rowley:
Consumer attitudes towards mobile marketing in the smart phone era. Int. J. Inf. Manag. 33(5): 840-849 (2013)

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