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"Consumer response towards social media advertising: Effect of media ..."

Sreejesh S et al. (2020)

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DOI: 10.1016/J.IJINFOMGT.2020.102155

access: closed

type: Journal Article

metadata version: 2023-09-30

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Sreejesh S, Justin Paul, Carolyn Strong, Jose Pius:
Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism. Int. J. Inf. Manag. 54: 102155 (2020)

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