"Influence of perceived risk on consumers' intention and behavior in ..."

Dan Ma, Jialing Dong, Chien-Chiang Lee (2025)

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DOI: 10.1016/J.IJINFOMGT.2024.102854

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type: Journal Article

metadata version: 2024-12-16

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Dan Ma, Jialing Dong, Chien-Chiang Lee:
Influence of perceived risk on consumers' intention and behavior in cross-border e-commerce transactions: A case study of the Tmall Global platform. Int. J. Inf. Manag. 81: 102854 (2025)

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