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"A mixed methods approach to electronic word-of-mouth in the open-market ..."

So-Hyun Lee, Seung-Eui Noh, Hee-Woong Kim (2013)

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DOI: 10.1016/J.IJINFOMGT.2013.03.002

access: closed

type: Journal Article

metadata version: 2020-02-21

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So-Hyun Lee, Seung-Eui Noh, Hee-Woong Kim:
A mixed methods approach to electronic word-of-mouth in the open-market context. Int. J. Inf. Manag. 33(4): 687-696 (2013)

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