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"The dynamic effect of interactivity on customer engagement behavior ..."

Kai Kang et al. (2021)

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DOI: 10.1016/J.IJINFOMGT.2020.102251

access: closed

type: Journal Article

metadata version: 2022-12-07

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  - https://dblp.org/rec/journals/ijinfoman/KangLGL21
Kai Kang, Jinxuan Lu, Lingyun Guo, Wenlu Li:
The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms. Int. J. Inf. Manag. 56: 102251 (2021)

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