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"Service quality explains why people use freemium services but not if they ..."
Juho Hamari, Nicolai Hanner, Jonna Koivisto (2017)
- Juho Hamari, Nicolai Hanner, Jonna Koivisto:
Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games. Int. J. Inf. Manag. 37(1): 1449-1459 (2017)
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