"Why do small and medium enterprises use social media marketing and what is ..."

Sheshadri Chatterjee, Arpan Kumar Kar (2020)

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DOI: 10.1016/J.IJINFOMGT.2020.102103

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type: Journal Article

metadata version: 2021-10-14

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Sheshadri Chatterjee, Arpan Kumar Kar:
Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. Int. J. Inf. Manag. 53: 102103 (2020)

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