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"Bridging marketing theory and big data analytics: The taxonomy of ..."

Dimitrios Buhalis, Katerina Volchek (2021)

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DOI: 10.1016/J.IJINFOMGT.2020.102253

access: closed

type: Journal Article

metadata version: 2023-03-21

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  - https://dblp.org/rec/journals/ijinfoman/BuhalisV21
Dimitrios Buhalis, Katerina Volchek:
Bridging marketing theory and big data analytics: The taxonomy of marketing attribution. Int. J. Inf. Manag. 56: 102253 (2021)

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