"How iPhone innovators changed their consumption in iDay2: Hedonic post or ..."

Emílio José Montero Arruda-Filho, Mark M. Lennon (2011)

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DOI: 10.1016/J.IJINFOMGT.2011.04.007

access: closed

type: Journal Article

metadata version: 2020-02-21

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Emílio José Montero Arruda-Filho, Mark M. Lennon:
How iPhone innovators changed their consumption in iDay2: Hedonic post or brand devotion. Int. J. Inf. Manag. 31(6): 524-532 (2011)

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